I did not realize how important LinkedIn is for my business until a couple of years ago when pitching to a client and the first thing he did before we met was take a look at my LinkedIn Profile. I had one but it defiantly did not portray me or my company in the way it should, and the potential client called me on it.
Well that was all it took. So, I hired an expert in LinkedIn to create my profile. I provided her with all of my information, links, pictures, etc. We talked about target market and who I wanted to connect with. It was done in a few days, I was happy that I did not have to do it and it was professional and properly represented who I was and what I was capable of.
I really like this article as is provides information on how imported LinkedIn has become to business owners. It also identifies the importance of your profile depicting who you are and what you have to offer, in the right way.
Enjoy the read.
International Success Coach, Speaker, and...